About Us

A complete jewellery cleaning solution for your diamonds, emeralds, precious stones, gold & silver.

 

Since 1964

 

Developed by John Withers in 1964, these diamond cleaner, gold cleaner & sterling silver jewellery cleaner products have been the first choice for generations of Australian jewellery lovers. 

 

Made & created in 1964 & still manufactured & sold today throughout Australia

An Australian father & son create a premier all-in-one Jewellery Cleaner for De Beers

In 1964 John withers attended a meeting held by diamond mogul De Beers. At the meeting the polishing of diamonds was discussed. Leaving the meeting, Withers was inspired & investigated the market & discovered that only one product dominated the jewellery cleaning market in Australia, Goddards of England. Perceiving an opportunity for another professional jewellery cleaner in the marketplace & hence he sought out a firm with two Industrial Chemists & a Cosmetic Chemist to create a new jewellery solution & the Sparkle Again Diamond and Precious Jewellery Cleaner and Gold & Silver Polish were born.

John had non-negotiable goals of the creation of the product as he briefed the chemists; it had to be non-poisonous & non-toxic or acidic, biodegradable & friendly to the environment. It needed to be reusable & totally safe for handling & exposure to the hands of people with normal skin.

To this end, Sparkle Again is manufactured under strict TGA (Therapeutic Goods of Australia) standards & controls.

Made & created in 1964 & still manufactured & sold today throughout Australia

An Australian father & son create a premier all-in-one Jewellery Cleaner for De Beers

In 1964 John withers attended a meeting held by diamond mogul De Beers. At the meeting the polishing of diamonds was discussed. Leaving the meeting, Withers was inspired investigated the market & discovered that only one product dominated the jewellery cleaning market in Australia, Goddards of England. Perceiving an opportunity for another professional jewellery cleaner in the marketplace & hence he sought out a firm with two Industrial Chemists & a Cosmetic Chemist to create a new jewellery solution & the Sparkle Again Diamond and Precious Jewellery Cleaner and Gold & Silver Polish were born.

John had non-negotiable goals of the creation of the product as he briefed the chemists; it had to be non-poisonous & non-toxic or acidic, biodegradable & friendly to the environment. It needed to be reusable & totally safe for handling & exposure to the hands of people with normal skin.

To this end, Sparkle Again is manufactured under strict TGA (Therapeutic Goods of Australia) standards & controls.

The History of Sales of the

Original‘ Jewellery Care products

A product trialled, tested & true

Once John had the professional jewellery cleaning products manufactured, John’s father Bob Withers set about demonstrating jewellery cleaning in the CBD of Sydney, “selling 1003 bottles of his Original Jewellery Cleaner in Woolworths, Town Hall Sydney in 3 days” (Woolworths was located in a prime location with a direct entrance from the underground station at Town Hall).

For 22 years these products were used & demonstrated solely for the Withers family diamond wholesale business but as time passed, the family began to license their products for distribution & resale with trusted suppliers, of which now Sparkle Again have become.

 

Withstanding the test of time & myriad changes in the marketplace.

The business grew to such an extent that by the 90’s Jason Withers had “47 demonstrators in shopping centres around Australia“.

The Withers family loved & still love their products. After more than half a century in the diamond business & diamond & professional jewellery cleaning business, they have “loved working with the public & educating people how simple professional care & maintenance of treasured & sentimental jewellery items is” with their products.

Sparkle Again is a rebranded & licensed product from the family owned Withers business. 

Email Us

Pin It on Pinterest

Share This